Will your iPad app sell like hotcakes or will it flop? If you’re like magazine publisher Condé Nast, that might depend entirely on your target audience.
Geek mag Wired sold 24,000 iPad apps on its first day in the App Store.
When GQ was released as an iPad app not too long ago, its demographic didn’t respond nearly as robustly. GQ has sold 57,000 copies of its iPhone and iPad apps combined over the past six months; apparently, the lad mag’s readers prefer hard copy to downloaded content.
The Wired iPad app costs $4.99 — the same as the ink-and-paper edition — and includes articles and features from the month’s issue. A new app will appear each month. The print version of Wired magazine sells around 82,000 single copies each month and has around 672,000 subscribers.
What do you think: Will significant numbers of non-geek readers ever prefer — and shell out for — a non-physical magazine?
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